MAIN PURPOSE OF ROLE
Plan, develop, and execute more complex sales and marketing activities, product promotions and marketing campaigns.
Main Responsibilities
- The activities of the Senior Sales & Marketing Specialist will be similar to that of the experienced level but typically on projects that are more complex and larger in scope and impact on the sales and marketing plan and the organization’s business.
- The Senior level role will also plan and execute marketing activities and sales promotions to achieve the business targets.
- Liaise with the marketing and sales managers to ensure that they understand and comply with initiatives and policies.
- Develop, schedule, and execute programs, e.g. product promotion, sales channels.
- Review business results against sales and marketing plan and advise on areas of improvement.
- May also provide coaching and guidance to other marketing staff.
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