The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities:
- Plan and monitor the company's social media presence.
- Launch optimized online adverts (Google AdWords, Facebook, Instagram).
- Involved in SEO efforts (Keyword, Image optimization, etc).
- Prepare and distribute online newsletters and promotional emails.
- Provide creative content ideas for marketing and update the website.
- Measure digital marketing performance using web analytics tools.
- Stay updated with online marketing trends and strategies.
Qualifications & Skills:
- Proven experience in a similar role.
- Strong understanding of Digital Marketing concepts.
- Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
- Proficiency in Photoshop, Illustrator, and Canva.
- Knowledge of web analytics tools (Google Analytics, NetInsight, Web Trends).
- Skills in creative content writing.
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