The ideal candidate will be responsible for collecting, analysing, and interpreting marketing data to support the development and execution of marketing strategies. This includes conducting market research, tracking marketing performance, and developing insights that can be used to improve marketing campaigns.
Responsibilities
- Conduct market research to identify trends, opportunities, and challenges in the marketplace.
- Collect and analyse marketing data from a variety of sources, including website analytics, social media, and customer surveys.
- Develop insights from marketing data and use them to inform marketing strategies.
- Track the performance of marketing campaigns and identify areas for improvement.
- Prepare reports and presentations that communicate marketing insights to stakeholders.
- Work with other marketing team members to develop and execute marketing campaigns.
Qualifications
- Bachelor's Degree in Marketing, Business, or a related field.
- 2+ years of experience in Marketing Research, Data Analysis, or a related field.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Experience with marketing analytics softwares, such as Google Analytics, Google Search Console, Adobe Analytics or Facebook Analytics.
- Experience with conversion strategy, Semrush or other SEO tools, Tag Manager and Canva
Compensation and Benefits
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Chance to make a significant impact on the company's marketing strategy.
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