About:
We are seeking a talented and experienced SEO Specialist to join our digital marketing team. As an SEO Specialist at Recroot.io, you will be responsible for developing and implementing effective SEO strategies to improve organic search rankings, drive website traffic, and enhance the online visibility of our platform. You will collaborate with cross-functional teams to optimize website content, conduct keyword research, and monitor SEO performance metrics.
Responsibilities:
• Develop and execute comprehensive SEO strategies to increase organic search rankings and drive targeted website traffic
• Perform keyword research to identify relevant search terms and create content optimization strategies
• Optimize website content, meta tags, headings, and other on-page elements to improve search engine visibility
• Conduct technical SEO audits and implement website optimizations to enhance crawling, indexing, and website performance
• Monitor and analyze SEO performance metrics using tools like Google Analytics and Search Console to identify areas for improvement and track progress
• Stay updated on the latest SEO trends, algorithm updates, and industry best practices to ensure compliance and continuously improve SEO strategies
• Collaborate with content creators to develop SEO-friendly content and ensure proper keyword integration
• Perform competitive analysis to identify opportunities and develop strategies to outperform competitors in search engine rankings
• Provide recommendations for website structure, navigation, and user experience enhancements to improve SEO performance
• Collaborate with web developers to implement technical SEO changes and ensure website optimization
• Generate SEO reports and present findings and recommendations to stakeholders
Requirements:
• Diploma in Marketing, Business, Computer Science, or a related field
• Proven experience as an SEO Specialist or similar role
• In-depth knowledge of SEO principles, techniques, and best practices
• Familiarity with SEO tools such as Google Analytics, Search Console, and keyword research tools
• Solid understanding of website analytics and performance tracking
• Proficiency in HTML, CSS, and website optimization techniques
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and collaborate with cross-functional teams
• Detail-oriented and highly organized
• Passion for staying updated on the latest SEO trends and industry developments
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