Digital Marketing Specialist

Position - Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing high-impact digital marketing campaigns across Google, Meta, TikTok, and LinkedIn platforms for clients from the US, Australia, Canada & Singapore. You will work closely with our clients to understand their unique business goals and deliver data-driven solutions that drive leads, conversions, and revenue.

Responsibilities

Client Strategy and Planning:

• Collaborate with clients and internal teams to develop comprehensive digital marketing strategies aligned with the client's business objectives.
• Conductthoroughresearchandcompetitiveanalysistoidentifyopportunities and tailor strategies to each client's specific industry and target audience.

Campaign Management and Execution:

• Set up, manage, and optimize digital advertising campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
• Develop engaging ad copy and landing pages to drive maximum engagement and conversions.
• Monitorcampaignperformanceandbudgets, making data-driven adjustments to achieve optimal results.

Data Analysis and Optimization:

• Analyzecampaigndataandkeyperformancemetricstoidentifyareasfor improvement and implement optimization strategies.
• Conduct A/B testing of creatives, audience segments, and landing pages to improve campaign performance continuously.
• Provideactionableinsightsandregularperformancereportstoclients, demonstrating the value and impact of our campaigns.

Conversion Rate Optimization (CRO):

• ImplementCROstrategiestoincreasetheconversionrateofclients'websites and landing pages.
• Analyze user behavior and website performance to identify conversion bottlenecks and areas for improvement.
• Collaboratewiththewebdevelopmentanddesignteamstocreateandtest impactful CRO experiments.

Requirements

• Minimum 3+ years of proven experience as a Performance Digital Marketing Specialist or in a similar role within a digital marketing agency.
• Google Ads and/or Facebook Ads certifications.
• Expertise in managing and optimizing digital advertising campaigns across multiple platforms, with a demonstrable track record of achieving outstanding results for clients.
• In-depth knowledge of Google Ads and Facebook Ads.
• Strong analytical skills and the ability to interpret data to make data-driven decisions and recommendations.
• Proficient in using analytics and reporting tools like Google Analytics, Data Studio, etc.
• A proactive and results-oriented approach with a passion for staying updated with the latest trends and best practices in digital marketing.

Benefits

• Competitive salary and performance-based incentives.
• Work in a multicultural environment as we work on projects from the US, Australia, Canada & Singapore.
• Flexible working hours and remote work.
• Flat organizational structure and fun work culture.

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