Digital Marketing Specialist

Position -  Digital Marketing Specialist

Note: This role can be accommodated for applicants in Sri Lanka only.

Company Description

Techtra Consulting is a strategic guidance and comprehensive solutions provider for organizations seeking to optimize their operations through outsourcing and offshoring. Our services and solutions help navigate the complex landscape of global business operations. We are seeking a Digital Marketing Specialist to work on an amazing product.

Role Description

This opportunity is for a remote contract position, seeking a Digital Marketing Specialist who will be responsible for overseeing the distribution of content across digital platforms. They will also coordinate with marketing and agency resources to successfully execute projects aimed at enhancing the quantity and quality of sales inquiries. The selected candidate will be tasked with devising, executing, and evaluating e-marketing initiatives.

Key Responsibilities:

• Digital Strategy: Formulate and implement potent digital marketing strategies to amplify our services and bolster our online presence.

• Content Creation: Generate and curate compelling content, spanning written articles, visuals, and videos, to engage and enlighten our target audience.

• Social Media Management: Oversee our social media profiles, schedule posts, and engage with our online community.

• SEO and SEM: Enhance website content and leverage paid advertising to augment search engine rankings and drive traffic.

• Email Marketing: Craft and implement email marketing campaigns to nurture leads and engage existing clients.

• Analytics and Reporting: Monitor, analyze, and report on digital marketing performance, providing insights for strategy refinement.

• Campaign Management: Plan and execute digital advertising campaigns across diverse platforms.

• Competitor Analysis: Remain abreast of industry trends and competitor strategies to adapt our approach accordingly.

Qualifications:

• Proficient English speaker.
• A minimum of 3 years of experience in digital marketing, with a robust portfolio showcasing successful campaigns.
• Demonstrated expertise in content creation, SEO, SEM, social media management, and email marketing.
• Analytical mindset with proficiency in digital marketing analytics tools.
• Exceptional written and verbal communication skills.
• A creative and strategic thinker, capable of developing innovative marketing solutions.

Preferred Qualifications:

• Knowledge of US advertising laws.

What We Offer:

• International work exposure
• USD salary
• Flexible work hours
• Work from home

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