Digital Marketing Strategist

Position - Digital Marketing Strategist

We are seeking a talented and experienced Campaign Strategist to join our dynamic marketing team. As a Campaign Strategist, you will play a crucial role in developing and executing effective marketing campaigns across various channels. This is a great opportunity for a highly motivated individual with a passion for strategic marketing and a track record of delivering successful campaigns.

The Job

• Develop and implement comprehensive digital marketing strategies and campaigns to drive brand awareness, generate leads, and increase conversions.
• Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors' digital strategies.
• Collaborate with cross-functional teams to define campaign goals, objectives, and KPIs, ensuring alignment with overall marketing and business objectives.
• Create and manage integrated digital marketing campaigns across multiple channels, including social media, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC), and display advertising.
• Optimize campaigns through continuous monitoring, tracking, and analysis of key metrics and performance indicators, making data-driven decisions to improve ROI and campaign effectiveness.
• Utilize marketing automation and CRM tools to segment and personalize campaigns, delivering tailored messaging to specific target audiences.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, providing recommendations for innovative campaign strategies and tactics.
• Collaborate with creative teams to develop engaging and compelling digital content, including ad copy, landing pages, emails, and social media posts.
• Monitor campaign budgets and expenses, ensuring campaigns are delivered within allocated resources.
• Provide regular reports and insights on campaign performance, highlighting key findings, trends, and recommendations for improvement to stakeholders and management.

The Person

• Minimum of Two years’ experience in developing and executing successful campaigns.
• Strong strategic thinking, communication, and analytical skills.

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