Position - Intern Social Media Community Management & Content Writer
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, Voice
UNICEF works to protect the rights of every child in Sri Lanka. Our goal is to ensure that all of our children survive, thrive and fulfill their vast potential.
In a world that is rapidly changing, children are faced with complex challenges and unprecedented opportunities. UNICEF’s programs are designed to reach and benefit all children so that they can withstand these challenges, leverage these opportunities and be the drivers of their own destiny.
UNICEF is committed to creating a country in which every child is free to learn, play and grow. Our programs work towards providing all children in Sri Lanka with shelter, nutrition, protection and education, wherever they may be. We strive to create communities in which children can live with dignity and hope, free from discrimination, violence and fear.
We make every effort to create and maintain environments that will enable and empower children to be the very best that they can be.
In this way, all children will not only benefit from economic and social growth but will become the driving force behind sustainable national development.
For over 50 years, with the help of our vast network of partners, UNICEF has made significant strides in raising health, education and protection standards for children in Sri Lanka. From achieving Universal Child Immunization (1989) to establishing The National Child Protection Authority (1998) to providing decades of crucial relief in the wake of devastating conflict and natural disaster, UNICEF has played a pivotal role in creating an environment in which children have the best chance to survive and thrive.
Yet, many challenges still exist, especially for the most vulnerable. Some national and regional bodies require resources and reinvigoration. Individuals and institutions need to be strengthened, coordinated and aligned with global standards so that children enjoy support in their schools, communities and homes to help them overcome challenges and unleash their full potential into the world.
Due to our long-standing reputation as an experienced, neutral and collaborative partner, UNICEF is ideally suited to drive these efforts. Our history of success in Sri Lanka is built on our ability to tap into a wide network of national and international partners which, in turn, is bolstered by our own far-reaching presence in the field. In working closely with these government, non-government and private entities, UNICEF takes a leadership role, drawing on our technical expertise to accurately assess existing challenges and develop, execute and coordinate solutions that are relevant and scalable on the ground. For more information about UNICEF Sri Lanka and its work visit: http://www.unicef.org/srilanka
How can you make a difference?
Key Assignments/Tasks:
Within the delegated authority and under the supervision of Digital Communication Officer or his/her designated mandated representative(s), the Intern - Social Media Community Management and Content writer will:
Content Writing/Production:
• Conceptualize, ideate, and create compelling engaging content for social media (copy,
visuals, photo essays).
• Pitch new approaches and angles for creative content/styles.
• Develop high-quality creative writing work with factual evidence, provide quality control
over concepts and projects, contribute creative solutions and innovations that strengthen
the UNICEF brand.
• Assist the communication section with additional tasks as required .
• Work with programme sections, field officers and partners to gather and produce relevant
content in order to ensure targeted communications have a greater impact for children.
Community Engagement:
Support the communication section to:
• Coordinate, monitor, and manage direct communications on UNICEF Sri Lanka’s Facebook, Twitter, Instagram and LinkedIn channels.
• Develop FAQ (frequently asked questions) and respond to queries accordingly on a timely manner.
• Help employ community management best practices to encourage online audiences to participate in social media discussions, increase their understanding of our work for children and guide their journey to other UNICEF-owned channels.
• Support the growth of UNICEF Sri Lanka Facebook, Twitter and Instagram channels through supporter building and monitoring performance.
• Monitor current events, public opinion, and press, identify issues and trends, and advise on appropriate digital media response
Research, Reporting and Knowledge Management:
• Monitor the internal and external social media landscape and trends to gain new insights.
• Monitor and share best performing content and platforms and conduct comparator analysis to draw meaningful insights to understand the Sri Lankan context of digital media.
• Support the communications section to monitor the digital information/data metrics landscape in other key programmatic (i.e., CRM, Mail Lists etc) areas.
• Manage the internal information SharePoint, WeShare resource sites.
• Support the communications sections to update information and key messages.
• Research youth social media trends (with a focus on Instagram and TikTok) and develop and manage new channels with recommendations on related UNICEF content and brand presence.
Key Deliverables:
- As an active UNICEF team member, efficient, timely, responsive, and high-quality support rendered to UNICEF Sri Lanka is expected in the accomplishment of her/his functions, including:
- High-quality, engaging social media content copy is regularly developed and submitted to the supervisor/section.
- An online community actively engaged in favor of children’s rights is created through daily community management and online interactions.
- Research, recommendations, and suggestions to increase engagement with target audiences are regularly developed and used to strengthen engagement in all social media channels.
- Best practices are documented and provided to support effective & impactful communications.
- Age, Gender and Diversity (AGD) perspective is systematically applied, integrated, and documented in all activities throughout the assignment
Working Arrangement:
The Intern for UNICEF Sri Lanka will be working on Hybrid modality (In Office/Remote) and are expected to interact with the supervisor and other relevant colleagues on a regular basis to fulfil tasks.
To qualify as an advocate for every child you will have…
- Applicants must be at least 18 years old.
- Currently following a Bachelors’ or Masters’ program or 2 years within completion of the degree or enrolled in a master’s program in Business Management/Communication/ Marketing /Journalism or any other related disciplines.
- Have excellent academic performance as demonstrated by recent university or institution records.
- Additional consideration will be given for any work experience related to blogging/content writing/web articles.
Required Skills:
- Ability to write clearly, succinctly and for varying audiences.
- Any experience in digital communication and social media communications will be an added advantage.
- Managing/moderating social media channels or online communities.
- Creating a range of different content for social media.
- An eye for clean, simple, and compelling visual design.
- Using social media metrics to assess digital performance (i.e. Analytics).
- Accuracy and professionalism in the production and editing of documents, posts, and reports.
- Experience in monitoring and responding to queries on social media is an asset.
- Strong research and analytical skills.
- Knowledge of and interest on social media trends and the overall digital landscapes is an asset.
- Creative, enthusiastic, solutions orientated.
- Excellent oral and written English language skills.
- Ability to work and adapt professionally and effectively in a challenging and multicultural environment.
- Ability to respond to short deadlines and demonstrate a quick turn-around and execution of creative work.
- Self-motivated, ability to work with minimum supervision; ability to work with tight deadlines.
Language:
Excellent written and spoken English.
Written and spoken Sinhala and Tamil will be an added advantage.
Other skills:
- Excellent inter-personal communication skills.
- Proven ability to deliver under tight deadlines with flexible attitude.
- Organizational and coordination skills.
- Ability to work independently.
Duration - 6 months (Expected start date 15 November 2023)
.png)
