Position - Senior Full-stack Digital Marketer
Job Description:
Are you passionate about leveraging the power of digital marketing to drive impactful results? We are seeking an experienced Senior Full-stack Digital Marketer specializing in Conversion Rate Optimization (CRO) to join our dynamic team. As a key member, you will spearhead our digital marketing efforts, optimizing conversion rates across multiple channels to elevate our online presence and drive business growth.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies with a primary focus on Conversion Rate Optimization (CRO).
- Lead the optimization of our website and digital assets to enhance user experience and maximize conversion rates.
- Conduct thorough analysis and A/B testing to identify areas for improvement and implement data-driven solutions.
- Collaborate with cross-functional teams to integrate CRO strategies into various marketing initiatives.
- Manage and optimize digital advertising campaigns to enhance conversion metrics.
- Utilize analytics tools to monitor, measure, and report on the performance of CRO efforts, providing actionable insights and recommendations.
- Implement and manage search engine optimization (SEO) strategies and search engine marketing (SEM) campaigns to improve visibility and drive traffic.
- Oversee website development, optimization, and maintenance to ensure user experience, SEO, and conversion rate optimization.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven track record of at least 2+ years in digital marketing with a focus on Conversion Rate Optimization.
- Extensive experience with A/B testing, user experience optimization, and data-driven decision-making.
- Proficiency in utilizing,optimizing, SEO and CRO tools and platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication skills and ability to collaborate effectively with diverse teams.
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