Responsibilities:
• Develop and manage digital marketing campaigns across various channels such as PPC, SEO, social media, email, and display advertising.
• Measure and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and optimize for continuous improvement.
• Brainstorm new and creative growth strategies through digital marketing.
• Design, develop, and maintain company websites, ensuring mobile responsiveness and SEO best practices.
• Manage website updates, bug fixes, and enhancements for improved performance and user experience.
• Identify trends and insights, and optimize spend and performance based on the insights.
Requirements:
• More than 5 years of experience in a similar role.
• Portfolio of previous projects
• Diploma/Degree in a related field.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with SEO/SEM, Google Analytics, and CRM software.
• Knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Proficiency in HTML, CSS, JavaScript, and experience with CMS platforms (e.g., WordPress, Shopify).
• Familiarity with web design principles, UX/UI best practices, and responsive design.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Strong verbal and written communication skills.
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