Digital Marketing Executive

KEY RESPONSIBILITIES:

• Execute digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
• Create and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads to drive qualified traffic to increase sales.
• Manage the company's social media accounts (Facebook, lnstagram, linkedin, YouTube, TikTok) and create engaging content that reflects our brand identity.
• Develop and maintain a content calendar, including blog posts, newsletters, and social media updates
• Analyze and report on the performance of digital marketing campaigns using tools like Google
• Analytics, and adjust strategies to improve results.
• Stay up-to-date with industry trends, competitor strategies, and new marketing tools to ensure our campaigns are cutting-edge and effective.
• Collaborate with the design team to create visually appealing digital content that enhance the customer experience.

REQUIRED SKILLS AND QUALIFICATIONS:

• You must have a diploma or equitant digital Marketing/ Graphics Designing.
• Proven experience over One year in digital marketing
• Strong knowledge of SEO, Google Ads, Facebook Ads, and email marketing tools
• Experience with content management systems
• Proficient in using analytics tools such as Google Analytics or similar platforms
• Creative mindset with strong visual and artwork design though adobe Photoshop, Illustrator, Coreldraw and Adobe suite
• Ability to multitask and manage multiple campaigns simultaneously

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