Digital Marketing Executive

Are you a digital enthusiast ready to take the lead in driving innovative campaigns and building impactful online strategies? Sterling Automobiles Lanka Pvt Ltd is on the lookout for a dynamic Executive - Digital Marketing to elevate our digital presence and customer engagement.

What You’ll Do:

Digital Marketing & Campaign Management:

• Develop and execute data-driven digital marketing strategies across platforms like Google Ads, Facebook, LinkedIn, Instagram, and YouTube.
• Oversee end-to-end digital campaigns, setting measurable KPIs and achieving business objectives.
• Collaborate with cross-functional teams to ensure seamless execution and consistency in branding.

Social Media & Content Creation:

• Manage all social media platforms, creating tailored content calendars and engaging with online communities.
• Develop high-quality creative assets, including visuals, videos, and copy for campaigns.
• Stay ahead of digital trends to ensure innovative content and strategies.

SEO & Website Optimization:

• Conduct keyword research and implement SEO best practices to boost organic traffic and improve site rankings.
• Monitor website performance, recommend improvements, and enhance user experience.

Email Marketing & CRM Management:

• Design and execute targeted email campaigns, from newsletters to promotional offers.
• Analyze campaign performance to optimize engagement and drive conversions.

Analytics & Reporting:

• Track campaign performance using tools like Google Analytics and Facebook Insights.
• Present actionable insights through detailed reporting to inform and optimize strategies.

Branding & Customer Engagement:

• Support branding and rebranding initiatives, ensuring consistency across digital touchpoints.
• Build positive relationships with customers through timely responses and online community management.

What We’re Looking For:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• At least 2 years of experience in a similar role.
• Expertise in SEO, social media advertising, and digital analytics.
• Proficiency in tools like Google Ads, Facebook Ads Manager, Canva, Adobe Creative Suite, and WordPress.
• Exceptional communication skills and a strong analytical mindset.
• Creativity, attention to detail, and the ability to manage multiple projects effectively.

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