Social Media Marketing Executive

Evoke Digital (a subsidiary of Evoke International Ltd) is an established digital marketing agency that serves clients in Sri Lanka and Australia.

Evoke Digital has been a trailblazer in the Sri Lankan and Australian digital marketing industries. Our journey is rooted in a commitment to excellence, client success, and staying ahead of the digital curve.

With an interest in expanding our team, the company is seeking the services of a dynamic and results-oriented Social Media Marketing Executive.

Key Requirements:

• Proven 1-2 years of experience as a Social Media Marketing Executive or in a similar role.
• Excellent communication and interpersonal skills.
• Proficiency in popular social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Basic knowledge of digital marketing principles and best practices.
• Copywriting and content creation skills are a plus.
• Computer literacy and presentation skills.
• A team player with a strong work ethic and the ability to take initiative.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Strong verbal and written communication skills (in English and Sinhala).

Key Responsibilities:

• Assist in the creation and implementation of social media marketing strategies to meet client goals.

• Help research industry trends, competitor strategies, and emerging tools to keep clients competitive in their markets.

• Create, schedule, and publish engaging content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

• Ensure consistency in brand voice, messaging, and content for each client across platforms.

• Work closely with the creative team to develop eye-catching and on-brand visuals for social media posts, stories, and campaigns.

• Monitor social media accounts, respond to messages/comments, and engage with followers to foster a strong community.

• Assist in planning, developing, and executing social media campaigns.

• Track and manage performance metrics to ensure campaigns are on target.

• Assist with the creation and management of paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to boost engagement, reach, and conversions.

• Help optimize campaigns for maximum ROI and ensure budgets are adhered to.

• Monitor and analyze key performance metrics (engagement, reach, impressions, etc.) across all social media platforms.

• Prepare detailed reports with insights, recommendations, and performance tracking to optimize future strategies.

• Attend and actively participate in client meetings, team brainstorming sessions, and regular internal meetings.

What we offer:

• Opportunity to work with a dynamic and talented team in a fast-growing industry.
• Competitive salary in line with industry standards.
• Room for growth and advancement within the company.
• A supportive work culture.

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