Role Overview:
As a Creative Designer at Olanka Travels, you will be responsible for creating visually stunning designs that bring travel experiences to life. Working closely with the marketing and content teams, you will design visuals for website listings, social media, and ad campaigns. This role also involves selecting and editing photos, enhancing visual content, and developing marketing collateral to build brand appeal.
Key Responsibilities:
· Select and edit images for tour listings and website itineraries to enhance user engagement.
· Produce high-quality visuals for social media posts, blog banners, and email campaigns.
· Conduct occasional travel photography to capture content for blogs, social media, and promotional materials.
· Use design software (Adobe Photoshop, Illustrator) to create custom graphics and image edits.
· Perform video editing tasks for short travel videos, social media reels, and promotional content.
· Utilize AI-based tools (e.g., Canva AI, Runway) to enhance design and streamline creative workflows.
· Collaborate with the product and content teams to ensure visual content aligns with Olanka’s brand identity.
Required Skills and Qualifications:
· Bachelor’s degree/ Experience in Graphic Design, Visual Arts, or a related field.
· Minimum 1 years of experience in graphic design, photography, or a creative role, ideally in the travel or tourism industry.
· Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
· Basic to intermediate skills in video editing.
· Familiarity with AI design tools and IT background is advantageous.
KPIs:
· Increase in engagement rates on visual content (likes, shares, comments).
· Improved conversion rates on product pages with optimized visuals.
· Timely delivery of design assets according to the content and marketing calendar.
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