Digital Marketing Executive

Key Responsibilities

• Content Creation: Develop high-quality, visually appealing, and engaging content including images, videos, reels, and stories for all social media platforms to promote hotel outlets.
• Social Media Management: Schedule, publish, and monitor daily posts across all platforms.
• Trend Monitoring: Stay updated on social media trends, viral content, and industry news to create innovative and relevant content that resonates with our target audience to increase footfall.
• Copywriting & Captions: Write compelling captions, hashtags, and post descriptions that align with the hotels tone of voice and storytelling approach.
• Community Engagement: Actively interact with followers, respond to comments and messages, and foster a strong online community for various hotel outlets
• Campaign Execution: Assist in planning and executing social media campaigns, promotions, and collaborations to drive brand awareness and engagement for hotel outlets
• Analytics & Reporting: Track social media metrics and performance analytics, providing insights and recommendations for content improvement and audience growth.

Requirements & Qualifications

• Experience: 1-2 years of experience in social media content creation, digital marketing, or a related field. Fresh graduates with a strong portfolio will be considered.
• Skills: Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects), CapCut, or other video editing tools is preferred.
• Knowledge of Social Media Trends: Strong understanding of Instagram, Facebook, TikTok, YouTube, and LinkedIn algorithms, trends, and best practices.
• Creativity & Storytelling: Passion for critical ability to tell compelling visual and written stories that engage audiences.
• Strong Writing Skills: Excellent command of English with the ability to craft engaging captions and blog-style posts.
• Photography & Videography Skills: Ability to capture and edit high-quality images and short-form videos for content marketing.
• Time Management & Adaptability: Ability to handle multiple projects simultaneously and work under tight deadlines.
• Team Player: A proactive and energetic individual who can collaborate with cross-functional teams.

If you are the right candidate, please forward your Resume with contact details of 2 referees on hrmgr@colombocourthotel.com

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